10 Actionable Tips For Improving Google Keyword Ranking
- shreya sen
- Jun 13, 2022
- 3 min read
Want your company to rank on the first page of search results? Then, you have landed on the right spot. As I will share some actionable tips that online marketing agencies in India swear by.
Google has become the go-to place for researching about everything and anything! From products to the latest news most consumers search on Google for a solution to their problems.
Leveraging the benefit of Google ranking can increase visitors and push them forward in the marketing funnel to become potential leads and sales.
What are the chances when someone is searching for any product or service that your business is qualified for comes in the top 10 searches? The chance is very thin, and to increase this you need the right marketing strategy. From SEO to PPC an online marketing agency in India, leverage all digital marketing elements to push the ranking from "Not in 100" to the 1st page of SERP.
Here are some of the tips you must abide by:
Measure the rankings
The first and foremost step is to measure the rankings to have a solid understanding of the baseline keyword performance.
You can never make a change without understanding the growth of the keywords on the Google search result page. Export the data of the keyword ranking from Google Search Console and landing page traffic from Google analytics.
Analyze the data to get a good idea of:
Most Valuable keywords or the landing pages are outperforming.
Immediate opportunities for improvement
Keyword/landing pages that are underperforming
Focus on the keywords which are performing on the second page to bring them to the first page. It will allow you to share the quick win with the boss or client.
Target Right Keywords
A digital marketing company in India ensures the right keywords are aligned with your business objectives, services, and products.
As a digital marketer or SEO analyst, you must understand both search intent and the difficulty of certain keywords in ranking. Do detailed research through SERP analysis and look at what is currently ranking in the top results. You can research on:
Related searches on Google
Look for the question and keyword inclusion in the "People also ask" section
Google autocomplete suggestion
Go on to other advanced search feature
You can also use tools such as Moz or Semrush to get a better analysis of the keywords you are working on. The analysis will help you draw a conclusion and guide you to come up with a plan for better content creation.
Keep The Site Structure Clean
A lot of times, content either don't index or crawl in Google because of a broken URL. The structure of the site can impact overall SEO. Set a standard by ensuring there are no technical errors in the website that can impact the keyword ranking.
To reap the benefits of SEO, your site needs to be easy to navigate by search engine users. If your search engine is difficult to navigate the chances of keyword ranking are negatively impacted.
Make sure the has a solid web structure and does not have broken links and duplicate content. A technical SEO audit is necessary to fix all technical issues of the website.
Eye-Catching Titles
The title is the biggest opportunity for a brand to attract consumers and encourage them to click on the page. Determine a page that you want to target for each keyword, and then optimize the title based on the keyword.
The type of content title you must focus on:
Provides answers to how, why, when, and where questions.
Emotional headlines drive engagement
List posts, like top 5 or top 10 in headlines are extremely powerful.
Conclusion
SEO is a big part of online marketing. To rank a keyword, you need to constantly keep working on the keyword.
Remember, SEO is a marathon, not a sprint! Online marketing agencies in India have perfected the methods with experience, and experimentation. If you are still new you may not get always the top spot, but if you keep working with best SEO practices your site can climb in rankings.
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