Difference between SEO and SEM – Here Is Everything You Need To Know

First things first, if you are aiming to achieve massive success in the online world you need to be on Google. Why? To simply put, over 3.5 billion Google searches are made every day, so imagine the level of potential Google has.

Google’s search results are divided into two main categories: paid search results and organic search results.

Now, coming to the question.

What is the difference between SEO and SEM?

The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO strategies are focused on optimizing a website to achieve higher rankings on Google and thus, get traffic from organic search results. On the other hand, SEM strategies are focused on making your website appear on top of the ‘paid search results’. It is the strategy used to get traffic and visibility from both organic and paid search.

SEO involves all those activities that will help you rank in the organic results while SEM involves both SEO and PPC in order to get traffic from search engines. The leading SEM and SEO companies in Bhubaneswar are the ones you should approach if you are looking for SEO and SEM services for your business.

Let’s talk more

If you want your business website to rank on top of Google’s or any search engine’s results pages, then you must put the best SEO practices into use and for that, you need to get in touch with an SEO company in Bhubaneswar and any other city in India. SEO is tremendously important because most of the users just look for their query on top of organic results. SEO is undoubtedly the best possible way to get organic traffic without paying a penny for it.

Search Engine Marketing (SEM) is considered the most prominent source of internet traffic as it is targeted. When users click on the paid website ad, they are most likely to convert. PPC which is a form of SEM is something where you essentially buy advertising space in the search engine results. So, instead of trying to rank in one of the top positions of Google or any other search engine organically through SEO and get traffic, you pay to appear on top of the search results.

Which one is better?

To put it simply, PPC can get you faster results but you will have to keep paying for the traffic, SEO takes long time to generate lucrative results and requires but there is no cost involved. Both strategies aim to increase a website’s visibility in search engines for the sole purpose of getting highly targeted traffic. If you are looking for fast results then SEM is much recommended.

When comparing SEM with SEO, there is no quick and easy answer to which one is best. There are a plethora of factors to consider. Some businesses may choose to focus on SEO while others may choose to focus on SEM.

Get in touch with leading SEM and SEO companies in Bhubaneswar or any other city in India for specialized SEO and SEM services.