An advertising agency is an organization that implements various ideas and strategies in order to achieve the goals of the client. Advertising agencies in Kolkata are called marketing agencies that mostly focus on the following things:-
1. Strategy:- how to provide services to clients and create revenue.
2. Design:- presentation of business and its products.
3. Technology:- business implementing technological solutions
4. Advertising:- marketing the business and its products or services towards the target audience.
There are various types of creative agencies all around the world like:-
• Advertising agencies
• Digital agencies
• Design agencies
• Interactive agencies
• Consulting agencies
In order to understand more in-depth creative agency, we can summarise it as an organization that creates and uses strategic and imaginative solutions to promote and increase brand awareness of particular businesses, increasing profits by showcasing the services or products.
In a creative agency, there is a team that has specified job roles.
The common job roles we can find are:-
1. Designers: work in the creative department, they produce creative results like advertisements, websites, and mobile apps.
2. Creative directors: in charge of the creative department, they look at how the designers are working and making sure they meet client standards, and to deliver to clients. their desired projects.
3. Accounts representatives: they work with clients to understand their business and goals, and give directions to the client’s needs and visions with the creative department.
4. Researchers: their job is to look in-depth at the emerging trends and help clients with informed decisions.
There are many advertising agencies and online advertising agencies in Kolkata
EvenDigit:- a team of innovative, experienced, and hardworking digital marketers who put a lot of effort into building a solid digital image for the brand and making sure that it keeps on growing evenly.
Growth hackers:- An Award-Winning Performance Marketing Agency. They work in building a brand.
Page traffic:- India’s top-rated digital marketing agency since 2002. They offer digital marketing and search engine optimization solutions to clients and helps them to rank high on search results, knows the target audience, and gain high ROI.
Uplers:- one of the leading firms that help businesses and brands and organizations around the world. They put their dedication, innovation, ideas, and skills and promote business growth.
Let’s go in brief to understand the services provided by advertising agency in Kolkata.
Account Management
This section helps the client in determining a budget, mode of marketing communication, and takes look on regular administrative needs leading as a link between the advertising agency in Kolkata and the client themselves.
Creative
Their main job is to ensure the projects are appealing and attractive and the information that has to be conveyed to their target audience is done in a simple and best effective way.
Market Research
Market research is done by many online advertising agency in Kolkata before launching any product in order to understand the behavior of the target market. The data collected through marketing research is used to evaluate the performance.
Media planning
The agency notes the requirements and frames a media plan that suits the client’s needs. It involves selecting the proper media platform for the right marketing tool and making media budgets for its client.
Branding
The market research data is collected regarding what the target market wants and is in turn used by the creative department to build a suitable, catchy slogan, or tagline.
Public relations
It maintains goodwill among the clients and other important stakeholders such as consumers, media owners, etc.
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