5 eCommerce Digital Marketing Trends Taking Hold In 2022

2020 and 2021 was onslaught of uncertainty in digital marketing landscape, but as the pandemic is becoming endemic, it’s time for digital marketing company for ecommerce to help ecommerce brands and take right steps for marketing.

According to data, 25% of brick-and-motor shops have launched e-commerce sites since the pandemic began, and according to forecast and analysis, by 2040, 95% of the world's retail shops will be available online.

So, what is the bottom line? Ecommerce is here to stay, and this needs proper marketing in the digital space. Digital marketing is a fragile space, where the latest trends keep changing. This is I have curated a list of the trends which are taking hold in 2022.

Given the statistics in the blog, it is evident you need to have a good website for sustaining your brand in the competition.

1. Conversion Rate Optimisation

In eCommerce marketing, conversion rate optimization is going to be always on-trend. On an eCommerce site, traffic is not enough, as converting traffic into a sale is much more important.

Ecommerce SEO brings valuable impact, but with a solid CRO strategy, you can multiply the conversion rate. This includes better UX, you can consult the best web design company in Kolkata to streamline the website. It includes an easy check-out process, a clear product description, better images, and a video of the product. Making these incremental changes helps in converting potential customers into loyal ones.

2. Conversational Commerce

Buying a product requires trust among consumers and sellers and it builds through transparency in communication. Chatbots help in increasing engagement, and trust and offering personalized experiences.

A web design company in Kolkata makes sure the consumer can have a connecting bridge with the company. "How may I help you" or "Chat with us" pop up on the website can guide the visitor through various products, answer common questions, and route leads. Currently, using chatbots is on the rise as millennials are buying groceries to medical supplies via conversational software.

3. Video Marketing

According to a prediction from digital marketing companies for eCommerce, the use of video marketing will rise in the coming years. As the audience is shifting to short video format on platforms like YouTube, Instagram, and Facebook, the need for video marketing and live stream will increase.

Do you remember telemarketing channels? Well, they are coming back in a new format and will have a wider audience base. This time the products will be marketed by the influencer.

4. Personalization

According to digital marketers, 41% of brands that have 10 million dollars as revenue claim personalization in marketing is going to remain one of the top trends of 2022. As we are getting more connected to the digital medium, brands are trying to help the consumer and feel they are important to the business instead of putting them in large category boxes.

5. Social Media Marketing

Social media is one of the top 3 marketing trends of 2022. Digital marketing companies for eCommerce are leveraging the benefit of social media as the e-commerce target audience is millennials who are mostly connected through social media.

Until last year TikTok was the most downloaded social media app, followed by Instagram and Snapchat. This shows brands will increase their presence on this platform to reach out to potential consumers.

Conclusion

As per A/ testing and having a keen eye on the latest digital marketing trends by the digital marketing company for eCommerce, 2022 is sprawling with some up and coming and tried-and-true trends.

The landscape is constantly changing, so it is difficult to stick with one strategy. Consulting a digital marketing company will alleviate your business and take your brand to profitable success.